Introducing
Introducing
MY CHOICE MORTGAGE
MY CHOICE MORTGAGE
Getting a mortgage isn’t a 'one size fits all' process and we don’t treat it like one. From your first enquiry to your next renewal, we’ll be here with honest advice and ongoing support.
Let’s have a quick chat. No pressure, just honest guidance.
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What's the story...
My Choice Mortgage Ltd was founded by Sam Loving and is based on his years of experience working within Financial Services.
Sam started his mortgage career in 2006 qualifying the following year. He then went on to offer Financial Advice and gain additional qualifications. But it's not qualifications that make a good Mortgage Broker. That comes with years of customer experience. It's the many different clients and conversations that have taken place which has allowed Sam to really focus on individual advice and keeping it simple.
My Choice Mortgage is here for everyone. This website is a snapshot of where we believe our expertise lies. Based on the South Coast, we offer our service throughout the whole country, even recently being involved in a purchase in the Outer Hebrides!
At My Choice Mortgage our mission is to have our clients saying 'Wasn't that simple.'
If you want help with any topic you've read on this site, book at call and a member of the team will be in contact.

Our Services
From first-time buyers to seasoned landlords and most things in between, we offer a wide range of mortgage and insurance solutions to fit your lifestyle, financial goals and future plans.
We work with an extensive network of lenders and providers, giving you access to more options than most, so you can make confident decisions with clarity.
Whether you're buying, refinancing, or protecting what matters most, we’ll handle the details, so you can focus on moving forward.
Mortgages
Buying your first home is exciting but it can also be overwhelming. We’ll guide you through every step, from budgeting to choosing the right lender and project managing the whole process, so you’ll feel confident, informed and ready to move forward.
Mortgages
“More excitement, less worry — that’s our goal.”

Insurance
Explore our income protection, critical illness, and life insurance options, designed to help safeguard your health, your home and the people you love, when it matters most.
“Because life happens and peace of mind matters..”



